Engaged and Educated Consumers for the Circular Economy
Philadelphians need viable and visible options to support the Circular Economy.
The worst thing a broken system does is blame the user for the broken system. We see this in the 20th century lie that people cause pollution, and people can stop it. People need a system that actively encourages and facilitates more reuse, reduce and recycling. And they must not just be educated, but also engaged, on how to use this new system and its value.
Our goal is to power a circular culture where the concept of the circular economy is so common that Philadelphians come to expect it from the region’s businesses, institutions, and local government.